Irshad
Back to School
Full AIPaster
A giant Paster walks through Baku and pulls a schoolboy into his own concert. Two weeks from idea to final cut, hundreds of generations.
About
About
About
About
About
About
About
About
(01) Zaur Mammadvaliyev, Time Studio, Baku
On set, McDonald’s 25 YearsDirector first. Producer second. AI pipeline, my own.
I started in Baku as a video editor: events, music videos, anything that needed a cut. Then animation and color, then directing. My first commercial was for Irshad, with Santa performing a rap track we wrote ourselves. Since then, hundreds of commercials.
Time Studio is my production company, founded in 2013. A core team of six, plus trusted specialists we bring in for each project. Our own office and equipment base in Baku. I’m both executive producer and director, and the director usually wins: better actors, better locations, even at the cost of my own margin.
I have followed AI since the first Midjourney releases. Colleagues laughed and said AI video was 20 to 30 years away. It took two. Today I work directly with the teams building these tools and run every stage of an AI film myself.
- 2013Time Studio founded
- 6+Core team plus specialists
- 500Commercials, give or take
Training: Higher School of Directors and Screenwriters, St. Petersburg (commercial directing, independent film, light and color). RealTime School (After Effects compositing, animation and VFX). Video Academy PRO. Higgsfield Academy, The AI Filmmaking Pipeline, 2026.
AI work
AI work
AI work
AI work
AI work
AI work
(02) 6 films
An AI commercial goes through the same stages as a classic one: idea, script, storyboard, casting, wardrobe, locations, edit, sound. The crew is smaller. The work is not.
URAN
URAN – Qadinlar
Full AIMusic video2026
Idea, generations and edit by Zaur. ChatGPT, Claude, Higgsfield Soul, Nano Banana, Seedream 4.5, Seedance 2.5, DaVinci Resolve.
Zaur Mammadvaliyev
AI Showreel 2026
Full AIReel
Characters, worlds and camera moves built from generations. Made for the Higgsfield competition.
Irshad
Irshad World
Full AIGreen Friday TVC
Concept from scratch, delivered in 14 days. A green heart takes a shopper through a portal into a world built from the sale itself.
Citynet
Cashback
Full AIDirector’s cut
JorabChic
JorabChic
Full AIProduct commercial
Behind the generations
AI Breakdown: how an AI commercial is actually made
Casting that is generated instead of found. Wardrobe, props and locations built as assets. Camera moves, angles and performances checked shot by shot. Hundreds of generations behind one scene, and the ones that didn’t make the cut.
- Idea & promptsChatGPT, Claude
- Cast & locationsHiggsfield Soul, Nano Banana
- Stills & retouchSeedream 4.5, Photoshop
- VideoSeedance 2.5
- Edit & colorDaVinci Resolve
Credential
Higgsfield Academy. The AI Filmmaking Pipeline.
Certified in the Cinema Studio Pro program at Higgsfield Academy: the full pipeline from prompts and character consistency to camera control and final cut. Issued July 16, 2026.
Credential ID HFA-2026-YQO3B4FCJ5GT
Verify certificate
Commercials
Commercials
Commercials
Commercials
Commercials
Commercials
(03) 12 films
Classic production: casting, locations, sets built from scratch. Hundreds of films since 2013. Here are a few.
McDonald’s
The Classics. Remastered
Agency DDB
Mozart, Rossini and Strauss from different eras in one room. A risky idea that made a lot of noise on social media.
McDonald’s
25 Years
Agency DDB
The first McDonald’s in Baku rebuilt inside a modern restaurant. Thirty actors chosen so the same faces carry 25 years. Three shooting days.
McDonald’s
Breakfast
Idea by Zaur
Lay’s
Novruz
Agency Bloom Group
Script rewritten one day before the shoot and moved to Baku’s Old City, where Novruz actually happens.
Wolt
Delivers more than food
Idea & scripts by Time Studio
Three films, one house, one shooting day.
Wolt
More than food II
Something runs out at the worst moment, and the courier is already at the door.
Yango
Food Delivery
Launch in Azerbaijan
Birmarket
Şaxta Baba Şokdadır!
New Year
Santa’s futuristic headquarters built from scratch in a studio. Production design by Rufat Rajabov.
Xiaomi
Redmi 15
TVC
Irshad Electronics
Şad Plus
TVC
PASHA Life
Qarabağ Azərbaycandır!
Brand film
M10
The terminal that came alive
Live + AIMillion şans
CGI studios asked for a month. We had a week. Real live action, a walking terminal built with early AI models and compositing.
On set
On set
On set
On set
On set
On set
On set
On set
(04) 3 films
Preparation is what buys you the right to improvise. When everything is planned, there is room for the small details the audience feels without noticing.
McDonald’s
The Classics. Remastered
Behind the scenes
McDonald’s
McCrispy
Behind the scenes
Honor
Honor TVC
Irshad ElectronicsBehind the scenes
Process
Process
Process
Process
Process
Process
Process
(05) 5 stages
Live action or AI, the stages are the same. Only the tools in the middle change.
01
Brief
Budget, deadline, duration, formats, what you need. Five lines are enough. We reply within a day.
02
Concept
The idea is the blueprint. Script, references and a treatment that tells every department where we are going.ChatGPT, Claude for brainstorm and prompts
03
Pre-production
Casting, locations, wardrobe, storyboard, animatic. In AI films we generate the cast and the locations instead of finding them.Higgsfield Soul, Nano Banana, Seedream
04
Shoot or generate
A real set with our crew in Baku, or hundreds of controlled generations: every angle, camera move and performance checked.Time Studio crew, Seedance 2.5
05
Post
Edit, VFX, sound, color. Delivered in every format you asked for in the brief.DaVinci Resolve, After Effects
Approach
Approach
Approach
Approach
Approach
Approach
Approach
(06) Three things I tell every client
01
The idea comes first
A creative idea is the blueprint of the building. Most of the market spends too little time on the idea and a lot of money shooting one written in a hurry. I don’t shoot a weak script well. I rewrite it, or I say no.
02
AI is production, not a shortcut
AI is not cheap and not fast. One scene can take hundreds of generations. What AI does is remove limits: a world that used to mean months of 3D can now be built around the idea. But the idea still has to be there.
03
Let the professional do the job
The client knows the brand better than anyone. We know how to turn it into a film people remember. The best projects start with: “We like your work, here is the budget, create the concept.”